Take your hr comms to the next level with prezi video. Cocacola hbcs annual financial report ifrs financial statements for the year ending 31 december 2012. Coca cola swot analysis 2019 swot analysis of coca cola. Its portfolio includes a variety of carbonated and noncarbonated brands, including cocacola, diet coke, fanta, sprite, minute maid, powerade, and dasani. The above report details the brief introduction of the company cocacola. The coca cola brand is globally valued and recognized. Analysis of the cocacola company research and markets. The cocacola company appears set to plod along during its 2015 campaign. The report covers the companys structure, operation, swot analysis, product and service offerings and corporate actions, providing a 360. The cocacola company is seemingly on top of the world. Nestle owns some of the worlds most recognized and trusted brands. You name it, and the place would have heard of coca cola.
It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Analysis any or all of the four categories simultaneously. Because of this, cocacola has come up with long term objectives. After 70 years of immense success with a single brand coca cola, the company expanded with new flavors. Analysis of coca cola company essay 2697 words bartleby. In august 2015, the company, coca cola iberian partners and coca cola erfrischungsgetranke ag collaborated to form a new company named coca cola european partners. The iconic coca cola logo and its popular drinks are a familiar scene in every part of the world. Case study i running head case analysis of the cocacola. The cocacola company quotes, from inca kola, a sparkling beverage found in north and south america, and samurai, an energy drink available in asia. Robinson, md, msc, 2 tilo kolbel, md, 1 hermann reichenspurner, md, phd, 1 sebastian debus, md, 1 and christian detter. This coca cola swot analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the worlds second largest beverage manufacturer. Background and history cocacolas history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had.
Analysis of strengths, weaknesses, opportunities, and threats. Coca cola life how new strategies maintain dominance. Single parents are usually workers who need child care, and there are many marriages in. Cocacola, the worlds leading soft drink maker, operates in more than 200 countries and owns or licenses 400 brands of nonalcoholic beverages. This paper explains two current strategies of the cocacola company. Pestle and external environment analysis of cocacola. For an organisation to monitor its overall growth as an organisation, a swot simple analysis is a fundamental process they need to undertake. Cocacola continues to hold the highest brand value in the world. If you want ensure the growth of your organization, you need to be open to the different factors which affect its growth in general risk analysis recall that swot stands for strengths, weaknesses, opportunities, and threats, which are four of the most. At every touchpoint, customers will discover stylish. A swot framework analysis of the cocacola company and its competitors completes this indepth company analysis. Coca cola america the beautiful ad analysiscassidy.
Scribd is the worlds largest social reading and publishing site. Here we take the example of coca cola to analyse the product mix and product line of coca cola. Some families have used its products for generations. Coca cola was established in 1886 in atlanta by john pemberton. It helps you to build on what you do well, to address what youre lacking, to minimize risks, and to take the greatest possible advantage of chances for success. Swot analysis of coca cola company 1550 words 7 pages. Economies of scale allow the company to share its fixed costs over hundreds of brands. This session, we will be conducting a strategic analysis of the cocacola company. Examples always make things easier to understand, so here are. The main focus of the article is to provide details on how the general public, other businesses and groups attempts to make cocacola be responsible for the problems and issues the company faced in the country. The company faces challenges in todays marketplace because of market driven changes, regulatory changes and socioeconomic changes.
However, we have not included the products of coca. Polo ralph lauren swot analysis top polo ralph lauren. Swot analysis internal strengths and weaknesses coca colas. Swot analysis internal strengths and weaknesses cocacolas flagship brands such as cocacola standard have a commendable position in the soft drink industry. Organizational analysis the cocacola company introduction. With pestle analysis the companys management can identify the major. Swot analysis using swot diagrams or matrices is a key part of any business planning or analysis. For coca cola company equipments are very important because they are serving a large number of people every day. Coca cola political the nonalcoholic beverages falls in the category under the fda and the government plays a role within the operation of manufacturing these products. The swot matrix of the coca cola company is presented below in a nutshell followed by the detailed analysis.
The biggest strength of the cocacola company is that, for more than a century, cocacola has reigned as the supreme soft drink market leader. However, to examine the ways in which the cocacola company has used marketing strategies to grow in the overseas. Its brand power is indisputable, and its global presence is massive. A swot diagram analyzes a project or business venture by focusing on each of these. While cocacola are attempting to improve the sustainability of their product design by utilising recycled materials in their production of bottles, critics warn that this is a halfhearted response at rectifying the organisations brand image when a lot of the time, it is the distinctive bottles of cocacola that wash up on the beaches sauven, 2017. A swot strengths, weaknesses, opportunities and threats analysis can help you identify and understand key issues affecting your business, but it does not necessarily offer solutions. Cocacola life how new strategies help the company to maintain dominance in world markets janis vavere university of amsterdam information studies business information systems virtual organizations in dynamic context 10352287 janis. An external analysis of the soft drink industry is performed to understand the impact of environment. In march 2015, cce launched coca cola life in japan. Completing a swot analysis prior to starting a new business is one of the most important aspects of the business planning process.
The company owns or licenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a. Currently, james quincey is the ceo of this mega corporation. The controversial america the beautiful 2014 coca cola superbowl commercial filled many hearts with great happiness while others with intense anger. Coca cola is a brand which is present in households, shops, hotels, offices, etc. Cocacola company is one of the fastest growing multinational enterprises in nigeria. History has shown that the cocacola company has touched so many lives since world war ii retroplanet2008. Strengths and weaknesses are internal factors and opportunities and threats are external factors. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. But during the last few years, cocacola is known for losing the largest racial. The outcome of this case is use a completed external and internal analysis of the cocacola company, in the completion of a swot. Brand equity interbrand in 2011 awarded coca cola with the highest brand equity award. This coke ad captures several different people of all ages, genders, religions and ethnicities happily interacting with one another across the beautiful lands of the united states. Swot analysis is a simple but useful framework for analyzing your organizations strengths, weaknesses, opportunities, and threats.
A financial analysis of the cocacola company is presented in the report which includes a ratio analysis, basic profit and loss analysis, presentation of the company balance sheet, and much more. John stith pemberton, it has enjoyed considerable success over the years and this has mostly been attributed to the product innovations done by the company in the form of nonalcoholic beverages, refreshments and soft drinks as well as brand marketing. As indicated in the part 2 of the slp project, the coca cola company is the largest company that manufactures, distributes, as well as sells nonalcoholic drinks globally. The cocacola brand is globally valued and recognized. Organizational analysis entails carrying out evaluation on the processes of a company as well as those employed to run such processes. This paper will candidly conduct an internal analysis of the coca cola company. An analysis of cocacola company reveals that cocacola is currently grappling with issues related to its market share, quality of its soft drinks and production processes.
The bottling partners of coca cola play an important role to serve the people. Because of this, coca cola has come up with long term objectives. Equipments play a vital role in a performance of a company. Coca cola international the cocacola company is the worlds largest company. The cocacola company strategy and swot report, is a source of comprehensive company data and information. According to the 2012 sustainability report, 98 percent of cocacola system plants are in compliance with internal wastewater treatment standards. It is approved by the bottlers association and becomes the standard bottle. As the leading beverages company in the world, coca cola almost monopolizes the entire carbonated beverages segment. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. Financial analysis and comparison of pepsico and cocacola. Conclusionlessons learned industry analysis adjust portion sizes market shares for types of beverages emphasize other products goal. Ko, the beverage giant is a global brand with a strong brand image. Benefits and limitations of swot analysis business queensland.
Coca cola with its vast global presence and unique brand identity is definitely one of the costliest brands with the highest brand equity company valuation one of the most valuable companies in the world, coca cola is valued around 79. Then and now 2 case analysis of the cocacola company. Group members wajid ali 3335 haris riaz 3382 presented to. An internal analysis of cocacola is performed to understand the internal capabilities. Gerber has historically been one of the most trusted brands of baby food in the united states. In terms of regulations, the government has the power to set potential fines for the companies that did not meet their standard law requirement. Swot analysis strengths, weaknesses, opportunities and threats. This paper performs a strategic analysis of the cocacola company, a leader in the beverage industry. Swot stands for strengths, weaknesses, opportunities, and threats. Coca cola is the largest beverage company of the world, and it provides consumers with more than five hundred different brands. Out of the 5 leading soft drink brands sold worldwide, the company produces and sells four of them.
Being large and having dominant market share has a few advantages over competitors. Internal analysis of the coca cola company management. A swot analysis is an evaluation process used to determine a company s strengths, weaknesses, opportunities and threats. Then gives a light on the international market analysis of its product and operations. Then and now cocacola is listed as one of fortune magazines 2010 most admired companies and has consistently earned a place on diversityinc. In its first year, the company sold about 9 glasses of cocacola a day. Nonalcoholic beverages industrys price to sales ratio is at 2. Manufacturing cocacola primarily, cocacola is manufactured by franchisees who are the worlds leading bottling and canning companies. In a 7 to 10page paper, integrated your external and internal company analysis, completing a formal company swot. An evaluation of marketing strategies undertaken by coca. A century later, the cocacola company has produced over 10 billion gallons of syrup. Over the past decade, cocacola has been experiencing a decline in sales due to increasing health and obesity concerns. Swot analysis swot analysis examples and how to do a swot. The paper mainly focuses on the external environment analysis of cocacola which is done by doing pestle analysis.
The strength portion of a swot analysis needs to discuss the demand for the centers services. Knowing what you do well allows you to make the most of it, and consequently, receive the maximum benefit. Coca cola swot analysis 2016 with infographics read the latest coca cola swot 2020 coca cola swot introduction coca cola nyse. Swot analysis is time tested process which every successful organisation has undertaken. Oct 14, 2015 it has wellestablished relationships with other powerful brands, including coca cola, colgate palmolive and general mills. Before this, i would also recommend that you read the original article of product line and product mix the link that i referred to for coca cola products is here. We use cookies to optimise our website to provide you with the best, most relevant experience. Competition from pepsico remains the main threat for cocacola. Read on to discover more about the worlds renowned beverage brand through this coca cola swot analysis. Presented by samrat hossain mamun israr uddin masum khan khaled shaifullah we are new moon 2. Within a few years, coca cola became the most recognized, renowned, and widely distributed brand in the world. Business communication in coca cola since the coca cola company was established 1886 by dr. Beside it, coca cola also maintain their reputation as the leading company in the world using pestle analysis so that coca cola can. Coca cola co ko fundamental analysis, stock research.
Coca cola is the most valuable company of the world and it includes as products fanta, coca cola zero, powerade, and minute maid the cocacola company, 2010. Major case analysis carbonated soft drinks 33% of beverage industry already happening nationwide cocacola is. Apart from water scarcity, increase in direct and indirect competition, health awareness, environmental concerns, alternative healthy drinks, etc. Cocacola is a cola a type of carbonated soft drink sold in stores, restaurants and vending machines. This franchise business is strictly controlled by the cocacola company. Pdf cocacolaco swot analysis kenny nguyen academia. It is a publicly traded company with a current market price for its stock at 46. Value chain analysis of coca cola term paper warehouse. In retrospect, cocacola would seem to be doing very well in brazil. The article that would be summarised is entitled campaign to hold cocacola accountable. Coca cola swot analysis 6 key strengths in 2020 sm insight.